Meta rolls out paid ad-free option for European Facebook and Insta users after privacy ruling

Facebook and Instagram users in Europe are getting the option to pay for ad-free versions of the social media platforms as a way to comply with the continent’s strict data privacy rules.

File - The Instagram logo is seen on a cell phone in Boston, USA, Friday, Oct. 14, 2022. Facebook and Instagram users in Europe are getting the option to pay for ad-free versions of the social media platforms as a way to comply with the continents strict data privacy rules.

The company said while it believes in an “ad-supported internet,” it respects “the spirit and purpose of these evolving European regulations,” and is committed to complying with them. Users aged 18 and older in the EU's 27 member countries, plus Switzerland, Norway, Iceland and Liechtenstein will still have the choice of continuing to use Facebook or Instagram with ads.

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