Karissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
Meta is offering some creators thousands of dollars if they go viral on Threads . The payouts are part of a new invitation-only bonus program that rewards creators who use Meta ’s newest app.offers some details about the bonus program , which Meta hasn’t formally announced. It states that creators can earn money “based on the performance of your Threads posts” or “the number of posts you create.” It appears that specific terms of the bonuses are individualized to each creator.
The program seems to be a small-scale effort for now — the company refers to it as being in “testing” — but it offers a preview of how Meta may look to ramp up its efforts to use creators to boost engagement on the service. Meta has previously offered bonuses foron Facebook and Instagram, but it’s the first time the company has paid for posts on Threads.
Meta isn’t the only platform trying to lure creators with promises of potential payouts. X also offers creators directmonthly users, Mark Zuckerberg revealed last week. The Facebook founder has speculated that the app could one day be the company’s next billion-user platform, though it would likely take several years to reach that milestone. Either way, onboarding popular creators from Instagram would be an important step to boost engagement on Threads.
Bonus Program Threads Creators Facebook And Instagram
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