Bree McAlister of Blue Revolver sets the tone for the future of sensorial experiences within the fashion industry and beyond.
We love big blue sky meetings. It’s where the “blue” in our name comes from. We start each project by coming together after absorbing a brief and we just let our collective imagination go wild. Egos get put to the side and all ideas are worth putting on the table. From there, we begin to refine and revise through the lens of sensory research and the science of experience.
Similarly, we’re also always looking for ways to expand and improve our creative process. AI is an exciting tool that adds new dimensions to our creative work, particularly when we’re in our initial blue-sky ideas phase. AI-generated imagery offers us a new way to sketch something out. We’re also excited about the opportunity it provides members of our team who aren’t designers to visualize a concept they’ve dreamed up in their heads.
WWD: What’s next for the company? And what’s your vision for the company’s future moving forward in the U.S. and Europe?We have invested heavily in bringing the most amazing architects/spatial designers, graphic artists and a full-scale production team into Blue Revolver full-time. We left behind the freelance model because we’ve developed our Blue Revolver way of doing things.
We’re focused on continuing to build out our fabrication facility and then most excitingly, opening up our very own IP project based around Happiness — a multisensory physical experience dedicated to the science of creating sensory joy. Imagine a fully realized architectural space that is scientifically proven to make people happy. We have been working on this project since 2020 and collaborating with research labs and doctors to get this right.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Why this blue couch is all over your feed right nowA New Yorker’s TikTok about her curbside couch score has become a full-blown meme in a matter of days. Take a seat as we explain.
Read more »
Holly Willoughby's M&S blue midi is perfect for summerA versatile piece to add to your capsule wardrobe
Read more »
Dyson’s got a new robot vacuum cleaner and it’s blueThe Dyson 360 Vis Nav is Dyson’s first robot vac in the US since the Eye 360 launched in 2016.
Read more »
Halle Bailey Looks Exactly Like Her 'The Little Mermaid' Character in a Shimmering Pearl Blue GownHalle Bailey is an Aquatic Dream at The Little Mermaid's Premiere in a Shimmering Blue Gown
Read more »
Blue Jays score 20 runs in drubbing of Rays: ‘Got a little uglyST. PETERSBURG, Fla. — The Toronto Blue Jays dugout got a laugh when slugger Vladimir Guerrero Jr. struck out against a position player. Given a second chance against Luke Raley, Guerrero hit his f…
Read more »
Julia Fox Said Screw Red Lipstick and Wore Dark Blue at CannesI'm calling this look “goth Marilyn Monroe.”
Read more »