Have you downloaded the Netflix of fashion yet?
In a bid to streamline and personalise the shopping experience, Bahraini founder Yara AlDhaen designed Sept, which she hopes will become the Netflix of fashion.
What you need is a personalised shopping app that merges the images we flick past on social media with retailers that stock the pieces we love, which is precisely the gap in the market that new app Sept hopes to fill. “We’d all been shopping with these retailers for years; they know what we’re clicking on, they know our order history, yet my friends and I – who all have different styles – were all looking at the exact same dress,” AlDhaen tellsover the phone from Bahrain. “Which is when I thought, there must be a better way to do this.”Whering is the personal styling app that will help you catalogue your clothes, style outfits and shop more mindfullyThe premise is simple.
Despite being an ardent fashion consumer, AlDhaen had little understanding of the world of fashion tech. The founder studied law at King’s College London, Kent University and even passed the California bar before realising her true passion lay in the fashion field.
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