The city of McKinney is using humor and trending social media formats like TikTok and Instagram reels to share important information with residents, leading to increased engagement and communication.
Communications officials say the city’s trendy social media posts are driving engagement with the public through humor in a way they struggled to achieve before.El logo de Instagram se ve en un teléfono celular en Boston, el 14 de octubre de 2022. A trending TikTok sound. A viral dance. A funny skit. McKinney’s social media posts aren’t your typical government PSAs and news blasts.
Now, Lessard said social media is more like a town hall meeting, a place for discourse, two-way communication, questions and answers. Haynes said it’s like hiding broccoli in brownies.“We’re sharing really important messaging, and they don’t even realize how much they’re learning because they’re having fun while they’re doing it,” Haynes said.
In another post, Haynes said the city’s adult athletics program was struggling. Not enough people were signing up and they were considering ending the program. The communications staff decided they needed more than a graphic, so they made a video for the McKinney Melons that included a trending dance. Haynes said that sign ups are now better than they’d ever been.
“They know that they can count on us for entertaining reels, but that also means they’re here for when there is a serious matter going on,” Haynes said.Haynes will respond to questions on social media, reaching out to the right city official to get the correct information, which she said has also built trust. They point their audience to the city website for more in depth information.
“We thought we were getting this information out in a way that they consumed it best, and that wasn’t the case at all,” Haynes said. “Then I started creating new reels based off of their questions. So it was kind of a cyclical thing where we all kind of helped each other out.” The city is not interested in influencers or sponsorships, Good said. The purpose is to communicate the city’s messaging to the public.
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