McDonald's is making several changes to its burgers as part of the fast-food giant's plans to improve its menu in an effort to boost sales.
April 18, 2023 / 12:18 PMMcDonald's is making several changes to its burgers as part of the fast-food giant's plans to improve its menu in an effort to boost sales.
Beef-burger sandwiches at the golden arches will now have a"juicier caramelized flavor" from a new grilling technique using white onions and will feature a gooey layer of"perfectly melted cheese," all sandwiched between two"softer, pillowy buns" that are"freshly toasted," the chain said. Big Macs will also come with more tangy Big Mac sauce.
"We found that small changes, like tweaking our process to get hotter, meltier cheese and adjusting our grill settings for a better sear, added up to a big difference in making our burgers more flavorful than ever," said Chad Schafer, senior director of culinary innovation of McDonald's USA in aThe changes come as McDonald's doubles down on its Accelerating the Arches plan, a strategy to grow the company's profits through more aggressive marketing and improving the quality...
"In an environment where our customers are looking for the simple and familiar, our core menu items have never been more relevant," McDonald's CEO Christopher J. Kempczinski said in a January earnings call.
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