McDonald’s Grimace Shake is a social challenge done right

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McDonald’s Grimace Shake is a social challenge done right
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McDonald’s Grimace Shake may be gross, wasteful, and stupid, but it’s a social challenge done right

users regularly perform, where they express hype for a fast food item despite receiving no monetary gain for it and pretending there’s something special about eating a fast-food itemonald’s on such a great product by

wishing Grimace a happy birthday. The video then cuts to the TikToker face down on the ground with a spilled purple milkshake at his side.While Mcdonald’s likely doesn’t care how people go about consuming their food—and it should be noted that this is a waste of food—it’s an example of how memes can be used toour lives. A few short years ago, social media went wild with fast food accounts.

retweeted post in Twitter history, for asking, “Yo @Wendys how many retweets for a year of free chicken nuggets?” Wendys used it as a branding opportunity, and

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