LOCATION LOADING... The goal is to server faster and hotter meals.
Another new feature will let app users see how long their order will take if it is placed for carryout, curbside, or dine-in, with Chick-fil-A claiming the estimates are "pretty accurate."
Chick-fil-A's original Chicken Sandwich and Frosted Lemonade are popular orders at the American fast food chain. Geofencing works by using GPS technology to set up a digital perimeter around a location. When a device, such as a mobile phone, enters that perimeter it will trigger an alert notifying restaurants ofMcDonald's announced new geofencing features on its app in March, which it calls "Ready on Arrival," Restaurant Business reported.
"Using existing location data, it allows our crew to start assembling a customer’s order prior to their arrival at the restaurant, ultimately delivering hot, fresh food when customers arrive to pick up their order," CFO Ian Borden explained at McDonald's Q1 2023 earnings call last month.Borden said initial data showed the location-tracking feature is improving wait times and increasing customer satisfaction.
An improved mobile app experience could be beneficial for both fast-food restaurants and their customers. and Chick-fil-A can have food prepared faster, shorten lines at the drive-thru and — hypothetically — reduce the number of paid staff needed to run the restaurant. In-app features like rewards programs will also give customers a little bit of added value to their ordering experience, and give fast-food providers better opportunities for miro-targeted marketing.
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