Washington, D.C. native Joseph Lamour is a lover of food: its past, its present and the science behind it. With food, you can bring opposites together to form a truly marvelous combination, and he strives to take that sentiment to heart in all that he does.
Fast-food customers are tired of emptying their wallets, and several chains are taking note. On May 10, CNBC reported McDonald’s is getting ready to introduce a value meal in its American stores to combat customer fatigue over high prices. This could include a meal deal that would cost a relatively low price of $5.
“We literally wrote the playbook on value, and we are committed to upholding our leadership within the industry.” Still, CNBC noted an initial proposal by McDonald’s for the $5 value meal did not clear necessary hurdles. Kempczinski said that teams are working closely with local McDonald’s franchisees to balance pricing decisions with their bottom line. In the midst of all this, fast casual chains are looking to score a piece of the low-priced pie.
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