The Dreamforce convention is underway. Salesforce's annual event is a huge draw that regularly brings in tens of thousands to the city. This year is no different.
The Salesforce convention is a huge draw regularly bringing tens of thousands of conventioneers to San Francisco, and this year is no different. Dreamforce kicked off with a keynote address from Salesforce CEO Marc Benioff, who discussed the latest generation of Einstein, the company's customer relationship management tool, which now features a generative artificial intelligence conversational assistant.
"We can say, 'I can take this forward, love thy neighbor as thyself,'" said Benioff. "This is an opportunity to do it, I love doing it. I hope all of you will adopt these models too. This is an incredible moment for all of us."Benioff has recently said that if there are problems surrounding this year's Dreamforce with crime or negative interactions with the homeless. This could be the last Dreamforce held in the city.
The annual conference doesn't just bring prestige, San Francisco's Office of Economic and Workforce Development says it also brings a lot of money into the city too.
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