As HBO Max morphs into Max next month, the onus is now on the marketing teams inside Warner Bros. Discovery to get the word out. While talk of a combined HBO Max and Discovery+ streamer has swirled…
to get the word out. While talk of a combined HBO Max and Discovery+ streamer has swirled around Hollywood for months , awareness of the change is just now hitting consumers., global chief marketing officer of direct-to-consumer at Warner Bros. Discovery, and his team will come in.
Is this grasping, or is that slogan a nod to the idiosyncratic episode naming for “Friends,” which always began the titles with “The One…”? A big decision to move to ‘Max’ was to signal change. The change is that this is a service for the entire family. As JB Perrette [president and CEO of global streaming and games] mentioned on stage, HBO is not conducive to family viewing. But with Max and, more importantly with the content that we’ll have in it, we feel very comfortable that we can deliver on family viewing, including for kids. We have some of the best properties, from Looney Tunes to “Chopped Junior” and everything in between.
With “The One to Watch” as the slogan for Max, what does that mean for Discovery+ and how you will continue to market both products to consumers? It’s what David said. We know we have great assets on both news and sports and in the coming months, we as a company will figure out the right strategy to have those be part of the service, but nothing to report on now.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Walmart's US chief marketing officer stepping down as retailer warns of tough year | CNN BusinessWalmart's chief merchandising officer for its US operations is stepping down from the job as the retailer faces a tougher year ahead, an internal memo shared to US associates Friday said.
Read more »
AI-Generated Drake & Weeknd Song Goes Viral, Might be Marketing PloyPaging Drake and theweeknd ... your voices and likeness are being used by a robot, and it sounds damn good too.
Read more »
Should Companies Use Unconventional Spellings for Products? It Isn’t Always KlearSpelling is important when it comes to brand and company names, new research suggests
Read more »
In renaming 'HBO Max,' Warner Bros. Discovery hedges its bets in streamingWarner Bros. Discovery's choice to remove HBO from its flagship streaming service is rational, but it also highlights industry tensions.
Read more »
The 13 Best Movies on HBO Max Right NowOur editors put together some of our favorite movies streaming on HBO Max—from practically brand-new awards darlings to auteur-driven classics you’ll see near the top of any Best Movie of All Time list. See the full list: 📸: Searchlight Pictures
Read more »