Warner Bros Discovery closed its upfront presentation Wednesday with a tour for ad buyers of Max, the soon-to-be-rebranded streaming service combining programming from HBO Max and Discovery+. JB Pe…
JB Perrette, CEO of global streaming and games at WBD, told the audience of advertisers that the future of Max “deeply involves you.” When the Max rebrand goes live on May 23, it will include “a full suite of ad products, which will provide reach, interactivity and rewards.”
Perrette pointed to the company’s history of delivering ad-supported content. “We’re not new at this,” he said. “We know what we’re doing.”
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