To leverage Barbie's success and acclaim, Mattel is now pushing a follow-up toy adaptation that may already be making a grave storytelling mistake.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Mattel's plan for another toy movie following Barbie's success already seems to have several significant problems. Following its theatrical release on July 21, 2023, Barbie has not only received immense critical acclaim but has also had an incredible commercial performance.
Out of all the toy lines that can be traversed to the live-action storytelling format, Mattel and Warner Bros. seem to be pushing Hot Wheels to the front of the queue. Although they are still searching for a director and writer for the potential Hot Wheels live-action film, producer JJ Abrams already has a vision for the movie: he wants it to be "emotional and grounded and gritty.
A "Grounded & Gritty" Hot Wheels Movie Doesn't Make Any Sense Hot Wheels has always been synonymous with excitement and thrill. The toy line's whole marketing strategy revolves around enticing young audiences with its line of cars, power launchers, and DIY racing tracks.
Hot Wheels' Approach Should Change After Barbie's Success Barbie's success proves that a live-action toy adaptation can capture the joy and spirit of its original toy line while still dealing with some hard-hitting themes surrounding identity, existentialism, and feminism. Since Hot Wheels is a completely different property compared to Barbie, it cannot replicate Barbie's success by adopting similar narrative arcs and themes.
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