VIP+ Analysis: Conversations with execs from Mattel, Roblox, Activision and King at GDC underscored strengths and difficulties in the gaming space.
New data from Newzoo on Console-PC space in 2023Set to wrap today, the 2024 Game Developers Conference encapsulated another year of intense enthusiasm for the video game industry’s successes and prospects — even during a time of significant uncertainty.
On top of that, Newzoo’s tracking of average quarter-to-quarter playtime in the AAA space shows engagement has decreased by 26% since the start of 2021. “It's very snackable, bite-sized, little moments of entertainment,” said Jan Wedekind, vice president and head of central insights at King, to VIP+. King specializes in mobile games like “Candy Crush” and was acquired by Activision Blizzard in 2016 for $5.9 billion, a deal that boosted the “Call of Duty” publisher’s player network to more than 500 million users before its own sale to Microsoft last year.
“Mobile ’s in this bucket of 18 to 24 months, PC-console could be two to five years,” DeLaet continued. “It’s more expensive, it’s bigger bets, and so we want to make sure we find the right partner to work with on PC-console especially.”
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