Mattel isn’t trying to sell toys with its toy movies; it's 'creating quality content'
movie isn’t about selling toys. “The risk was that people outside of Mattel would think that we want to make movies in order to sell more toys,” said Ynon Kreitz. “And I was very clear that this is not about selling toys. This is about creating quality content, creating an experience with societal impact that people would want to watch. We’ve been selling toys before we made movies, so we’re not dependent on that.
”movie because, asnotes, Barbie is the top-selling doll worldwide and accounts for a third of Mattel’s $5.2 billion 2022 revenue. For what it’s worth, Mattel did release a line of toys based on the film, and why wouldn’t they? They’re the toy company Mattel.a few weeks ago, transitioning from “being a toy-manufacturing company, making items, to an I.P. company, managing franchises.
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