Carlos Tavares says "Maserati is in the red" because it is not clearly positioned
Stellantis “has a problem with Maserati” that needs fixing, company chief Carlos Tavares has said. Tavares last week sacked Davide Grasso as Maserati CEO and installed Santo Ficili in the position instead, a role he will also do alongside leading Alfa Romeo as the two brands are brought closer together. Ficili most recently led Stellantis in Italy. "Maserati is in the red," Tavares said at the Paris motor show.
We have no problem with the products. That's why we changed the brand CEO, because after many, many months of trying, unfortunately, the team could not succeed. We have to change the mindset and the ideas." Speaking to Autocar after Tavares's comments, Ficili said he would be "concentrating on this" in trying to improve Maserati's marketing and positioning. "There are things we need to do and I have a clear message and targets from Carlos Tavares.
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