The invitation for Marine Serre’s spring 2024 show was a concert T-shirt. Printed on the front was a black-and-white portrait of the designer, and on the back, her past collections were listed like tour dates.
Serre isn’t mulling a career switch: the merch was a teaser for the musicians who walked in her show. Miguel, Teyana Taylor, Noah Cyrus, Brooke Candy and Sevdaliza were among those who donned her upcycled looks against a pounding backdrop of electronic dance music and flashing lights, as members of the public stood behind metal barriers to watch. , the display underlined the growing synergies between fashion and music, with runway shows becoming 360-degree entertainments.
“[The] music industry is coming into fashion and I think the opposite is also happening, so I think things are merging, and for me, it’s always what I wanted, so I feel really happy with that,” Serre said.
Not all the pairings were a smash. Cyrus looked uneasy in a nude bodysuit printed with Serre’s signature crescent moon pattern and draped with panels of shiny black jersey that echoed her oil-slicked locks.
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