It’s always a family affair for Margherita Maccapani Missoni, who launched her new womenswear label earlier this year and is now readying for its exclusive retail debut at Browns.
, and apparel brand Mott50 on a sun-protective swimwear collection for women and children.
“This is the first time I have designed a collection out of my own vision. Prior to this, I’ve only worked adapting my taste to other brands, including Missoni, but not exclusively, whether it was Max and Co. or whether there were other collaborations I did in the past,” she said. “I always adapt my vision to an existing brand, which I love, but it’s very different than putting out there my own vision, which is the case for this collection,” she added.In the early stages of her brand, Maccapani Missoni said she’s not citing any category expansions just yet as she’s focusing on “a specific offering at the beginning from an investment standpoint, but also from a message standpoint.” However, she didn’t rule anything out for the future.
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