I’m a Los Angeles-based columnist, speaker, podcaster and consultant focused on the collision of tech, media and entertainment. I also host and produce the Bloom in Tech podcast.
Stop the presses ! The years-long fight between Apple and Meta driven by the iPhone maker’s iron control over its vast and lucrative App Store and customer base may see a cessation of hostilities in the AI era.
There the hardware giant described a world where users of its 2.2 billion devices would be able to access, for free, “Apple Intelligence.” For everyday uses – such as organizing and editing photos, improving and summarizing emails and other writing, and setting up appointments – they would rely on Apple’s own AI tools built into each device’s operating system.
And then, CEO Tim Cook said, users would be able to send global or particularly complex or specialized devices to third-party AI providers, beginning with industry leader OpenAI’s ChatGPT, but not necessarily ending there. Ultimately, company officials said, Apple users will be able to choose from free access to multiple providers directly through Apple’s own mediated interface.
And the opportunity to join the Apple party has set off reports of numerous major AI providers looking to get on Apple’s VIP list.Ives predicted that Apple share prices, even at a near-record $208, “could run another $40” per share by next year, to a valuation north of an unprecedented $4 trillion . The company’s market capitalization on Monday hovered around $3.2 trillion.
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