The European Union has a new aim: figuring out how home-grown companies in the region can make money from data.
The EU is drawing up plans to boost the competitiveness of European companies amid the hegemony of U.S. and Chinese firms. Europe has struggled to develop, support and even host digital companies over the past few years. For example, Spotify, the Swedish music streaming service, threatened in 2016 to move to the United States.
However, the EU's new head of data and industry policy wants these European firms to be better equipped to stand up to their American and Chinese counterparts. "I will make sure we will not miss the new wave of industrial data," Thierry Breton, the European commissioner for the internal market, told"The most important thing is to evaluate how we create data … and how we will be able to use this data," Breton also said. The plan in Brussels is to help EU companies better capitalize on the electronic information they generate, according to the newspaper. The exact scope of the data which is being targeted is yet to be defined.
Margrethe Vestager, the EU's chief for competition policy, said in September that there should be stronger rules on how companies collect and use information. In December, Vestager opened
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