A group launched an $11.5 million ad buy in key battleground states.
Republican presidential nominee former President Donald Trump speaks with Moms for Liberty co-founder Tiffany Justice during an event at the group's annual convention in Washington, Friday, Aug. 30, 2024. Lognwell is the executive director of the group Republican Voters Against Trump, which announced Tuesday it launched an $11.5 million ad buy in key battleground states.
The commercials feature people who voted for Trump at least once, and in many cases twice, who are ready to move on from the former president.You have got to build a permission structure for Republicans, soft GOP voters, right-leaning independents, people who maybe voted for Donald Trump and, in fact, everybody in our campaign has voted for Donald Trump at least once and in many cases twice, but they’re out on him.
I do focus groups all the time with voters and one of things we’ve seen is a tremendous openness from some Trump voters, many of them are the kind of sort of Obama-Trump voters back from 2016, they tend to be people who only tune in right about now as the election gets really close, and we’ve seen a tremendous openness to voting for Kamala Harris. People are interested. They want to hear more about what she stands for. They want to learn more.
And so what we’re doing is taking Republican voices, Trump-voting voices and elevating them so that a signal, basically, as a permission structure for other Republican voters who are Kamala curious to say, ‘You know what, just because I voted for Trump or just because I identify as a Republican, I’m interested in voting for Kamal Harris and I’m going to do it because Donald Trump either presents such a threat,’ or, I’ll tell ya, actually what we hear from a lot of these voters more than...
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