After years spent behind the scenes at traditional fashion brands, co-founders Donna Kang and Megan Wall wanted to do something different.
Author:Dhani MauPublish date:Jul 3, 2019Updated onJul 2, 2019There's no doubt that spending years working behind the scenes at major fashion brands can be useful before launching one's own label. But quite often, the most valuable knowledge from that experience turns out to be what you want to do differently, rather than a path to follow.
"At one point we just said, 'okay, why don't we start talking about what we want to do with our futures?'" Wall tells me. "I had a passion for being a designer, and it was just really what made me happy. And I knew that I had taken this hiatus but I knew I wanted to go back." While Wall thought she'd left the fashion world behind, she discovered a wealth of apparel production resources in the northern part of the Portugal.
As they prepared to launch the brand, Kang went to Portugal for a month to design with Wall. The duo intentionally over-designed in the beginning so that they could edit the collections down from their respective locations, though Wall still makes regular trips to New York. They make their distance work to their advantage when apart, employing people in both locations to handle different tasks. In Portugal, they employ entirely female-run factories that specialize in curve-size pattern making.
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