Making instant videos is the next wave of generative artificial intelligence, much like chatbots and image-generators before it. And the pop star Madonna is among the early adopters. Madonna's team used an AI text-to-video tool to make moving images of swirling clouds featured in her ongoing Celebration Tour.
Another leap forward in artificial intelligence could be coming to a screen near you. A New York startup hopes its text-to-video generator may one day allow users to create a full-length movie. FILE - Madonna speaks at the MTV Video Music Awards at Barclays Center on Sept. 12, 2021, in New York. Making instant videos is the next wave of generative artificial intelligence, much like chatbots and image-generators before it. And the pop star Madonna is among the early adopters.
“We tried CGI. It looked pretty bland and cheesy and she didn’t like it,” said Sasha Kasiuha, content director for Madonna’s Celebration Tour that continues through late April. “And then we decided to try AI.”, a new tool that’s not yet publicly available. Madonna’s team tried a different product from New York-based startup Runway, which helped pioneer the technology by releasing its first public text-to-video model last March. The company released a more advanced “Gen-2" version in June.
Runway’s target customers are “large streaming companies, production companies, post-production companies, visual effects companies, marketing teams, advertising companies. A lot of folks that make content for a living,” Valenzuela said. The underlying “diffusion model” technology behind most leading AI generators of images and video works by mapping noise, or random data, onto images, effectively destroying an original image and then predicting what a new one should look like. It borrows an idea from physics that can be used to describe, for instance, how gas diffuses outward.
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