Worme, the silk fashion brand, is changing gears to think consciously and profitably.
— In an oversaturated fashion market, smaller brands are repositioning themselves to better suit their customers and to keep their brands alive.“It’s the future for small businesses just in terms of being conscious about what you’re manufacturing and how you’re producing, especially in fashion. It’s so important to be mindful of overproducing,” Hannah said in an interview with Melissa., which helped introduce it to a bigger market, but has since been operating direct-to-consumer.
Worme doesn’t follow a fashion calendar of seasons; there’s no beginning or end to their collections — it’s a buildup of pieces. “In the early days of the brand we would go to Paris with the collections to show them and it cost a fortune for a brand of our size. Now we have creative freedom. If we want to design a dress, we can put it on the website and if it doesn’t sell then you’re not at risk of having all of this stuff made ,” she added.
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