Marks & Spencer expands First Insight partnership for enhanced digital transformation in clothing and home sectors.
partners — along with o9 and PTC. The company said the collaborations “have enabled M&S to evolve from a traditional retailer into a data-driven, customer-centric organization.” First Insight noted that by integrating its customer-driven AI intelligence engine across product development, design, pricing, merchandising and marketing, “M&S has enhanced profitability while advancing sustainability goals.
Richard Price, managing director of clothing and home at M&S, said the partnership with First Insight “has supported our strategy to reshape for growth, as we maintain and extend our lead on quality and value and continue to drive style perceptions. First Insight’s AI-driven intelligence has empowered us to get closer to our customers and offer a more compelling fashion-led experience as we seek to become more relevant, to more people, more often.
Using First Insight’s solution allows M&S to continually listen to customer feedback and demand indicators, “ensuring new products are developed based on genuine shopper insights. This approach has strengthened customer loyalty, improved product-market fit, and identified growth opportunities,” the company said.
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