The Swedish singer-songwriter is back with Eyeye, a “dark and dirty” audio-visual album
. Is that fair?
But I just don’t know anyone else that pays as deep attention to chords and structure, as Björn does. We’re both obsessed with the process of crafting a song, and we have the same taste. So this time we knew we wanted the world to be quite dark and dirty and cinematic and beautiful. Then it was like, how can we actually make this? Because nobody gives a shit about music videos as a form anymore, and it’s impossible to make a movie. So we came up with an idea: what if we make a movie, but you only get to see seven key scenes, and that movie is cyclical, reflecting the world we’re living in where we’re just watching a loop on Instagram?
LL: Actually, I think the problem that I experience in my private life too is that I make things into a movie: I idealise and glamorise. Like, as soon as I fall in love, the movie starts in my head and I’m living in an alternate reality to the other person. So we wanted to create a movie within a movie, where one part is real and one part is not.
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