Fashion houses unveil snake-inspired collections for Lunar New Year, blending symbolic designs with contemporary style.
Fashion houses unveil snake-inspired collections for the 2025 Lunar New Year, blending symbolic designs with each label’s contemporary style.Ahead of the Lunar New Year, fashion brands from around the world are unveiling exclusive collections and campaigns that celebrate the rich cultural traditions and symbolism of this festive season. This year, Maisons are embracing the Year of the Snake, along with themes of renewal, family, and hope.
Prada’s “We, The Snake” campaign for the 2025 Lunar New Year offers a symbolic and metaphorical vision that weaves together themes of belonging and transformation. Featuring an eclectic cast of ambassadors, including Jia Ling, Li Xian, Ma Long, and Ma Yili, the campaign showcases human silhouettes linked together like a snake, embracing interconnectedness.
Similarly, Alexander McQueen’s Lunar New Year campaign is set against a backdrop of a sprawling cityscape. Led by Chinese actor Zhang Youhao, the campaign tells the story of new beginnings, as the characters leave behind the past and look toward a hopeful future on the eve of the Lunar New Year, navigating the streets to catch the rising sun — a symbol of renewal that comes with the new year.
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