Ads narrated by the AI-created voices of country stars like Luke Combs, Lainey Wilson, and Tim McGraw are popping up online and preying upon a passionate fan base.
“It bothered Lainey because she stands for people being authentic and feeling comfortable in their own skin,” Monchick says. “She said, ‘I don’t want people thinking I’m a phony or people feeling bad about themselves because they think they have to lose weight.’ It’s ironic that authenticity is the thing that drives [country singers] to the top. It’s what people are attracted to and gravitate to — and it’s the perfect storm for AI to come into the picture.
It’s even more successful if there’s preexisting interviews and audio — and for celebrities, there’s a ton. For the Combs fake, the scammers likely culled words and phrases from the singer’s appearance on Joe Rogan’s podcast. “With podcasts, like Joe Rogan’s, the audio is obviously super clean, they use high-quality mics, and there’s no background noise whatsoever,” Wener says, “so that data would make the job of someone who wanted to re-create a voice a lot easier.
“Lainey’s known for being curvier, and then she lost weight. People were starting to comment on that,” Monchick says. “So there is that authentic part again.” “When the gummy stuff started, we were talking about it on the bus,” Monchick says, “and Lainey has two ladies who drive, and one of them goes, ‘Wait a second, are those the same gummies that Miranda Lambert had been using?’”
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