Lowe's is the latest company to cut its DEI initiative following backlash from conservatives targeting companies for going 'woke.'
The home improvement retail chain Lowe's is rolling back its diversity, equity and inclusion initiatives following online backlash from conservatives led by influencer Robby Starbuck.Starbuck—a former music video director turned conservative online activist from Nashville, Tennessee—claimed responsibility for the company's change of direction, writing on X, formerly Twitter, on Monday that the decision was a direct response to his plan to target Lowe's 'woke' policies.
'Ellison did not make the comment, though a graphic circulated on social media suggested the CEO made the statement to CNBC.X user @DocNetyoutube, a self-described MAGA supporter who had shared the fake quote on the social media platform, wrote that it was 'a meme.''The actual quote that CEO of Lowes did say however was about supporting DEI and their competitors do not. So, someone made a meme which in essence is correct, but not the exact quote.
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