Luxury giant Louis Vuitton further demonstrated South Korea's status as a fashion force by transforming Seoul's Jamsugyo Bridge into a striking outdoor runway
Hosting its first womenswear show in the country, the French label unveiled its Pre-fall 2023 collection by sending scores of models across the Han River before a star-studded audience.
But this was also a milestone for Seoul itself. Despite South Korea's booming luxury market, its capital has yet to emerge as a routine stop on the fashion industry's packed schedule. Such was the excitement surrounding Saturday's show that proceedings were livestreamed to passersby on large screens in the city center.
Members of K-pop girl band Le Sserafim were among celebrities attending the Louis Vuitton show on April 29, 2023 in Seoul, South Korea.The event was masterminded by the fashion house's artistic director for womenswear, Nicolas Ghesquière, who has staged shows at venues ranging from the Louvre to New York's JFK Airport during his decade at the helm.
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