From the desert to the sea, all local newscasts airing on Los Angeles’ TV stations KCBS-TV and KCAL-TV will be rebranded KCAL News as the Paramount Global-owned outlets seek to better capital…
-owned outlets seek to better capitalize on KCAL’s reputation for breaking news coverage.
KCAL was a trailblazer with primetime news but had never been a contender in the lucrative local morning-news arena, leaving that to CBS2. . In today’s media landscape, that level of separation didn’t make sense. The two stations already pool a lot of resources, which made streamlining the news brand a natural fit.
“So often news is very insular and studio-based. The pandemic accelerated this,” McMahon said. “Now it’s time to take our trusted journalists and put them where they belong, out in the market and in the neighborhoods. You’ll see us doubling down on that.”
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