London Fashion Week: Is the cost-of-living crisis fuelling creativity?

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London Fashion Week: Is the cost-of-living crisis fuelling creativity?
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Is the cost of living fuelling fashion creativity?

They currently operate in London but have plans to expand across the UK.

It's not just Josephine who thinks it's an exciting and innovative time for fashion as people make do with what's in their wardrobes.When Newsbeat asked Edward if it was a tough time for the industry, he said it was tricky for brands but not individuals. "People imagine more and find other ways of being creative. In the '80s people tie-died t-shirts and embellished their clothes."Amy Bannerman has previously styled Dua Lipa and Game of Thrones actress Sophie TurnerIf you're not yet seeing pre-loved clothes in your own wardrobe, there's a chance you'll be seeing them on TV.

"Even before I took this role, I was on eBay every day just for myself, there's never a moment I'm not looking for something," she tells Newsbeat.Shop for brands you already know - whether that's Zara or Topshop, go in with a considered approach of what you're looking for According to Amy, it's not just on our screens where pre-loved is taking over but on the runways too.

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