'The Hills' star Lo Bosworth discusses her women's health brand Love Wellness, which is available at Target and Ulta Beauty, at SXSW.
In 2016, Bosworth, formerly a reality TV star on “The Hills,” began Love Wellness after struggling with her health due to an underlying gut issue. At the time, she wasn’t able to find something that would help her in stores.
Bosworth then built Love Wellness to be solutions-oriented. Now, the brand has an array of products, including probiotics, vaginal suppositories and topicals. But it wasn’t all smooth sailing — when she first launched, social media followers were wary of her health-related content, and some media outlets published articles slamming the brand with notions that it could be snake oil. But years later, Love Wellness has made a name for itself in the wellness category.
Bosworth said she’s seen the women’s health industry evolve over the past eight years. She still sees a lot of area for growth over the next decade.
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