It's month 5 of CAR magazine's Range Rover long-term test: join us as we visit the Solihull factory for an official customer handover
The Range Rover handover experience: a class aboveI’m led into a darkened room and asked to stand on an illuminated circle. The music and light show begins, with imagery projected onto a white-wrapped SUV that revolves slowly. X-ray views of the chassis, then body panels appear and the wheels spin as the Range Rover powers through different landscapes. Dramatically the room goes black once more, the cover is whipped off and there stands my Range Rover.
The cabin’s design may be stripped back and minimalist but it’s like easing yourself into a bath of warm caramel, with its sumptuous seats and air-sprung ride. It feels like being carried in a sedan chair by four very attentive courtiers. Over crisp pastries and a cappuccino, Mercer explains that the studio undertakes up to 700 handovers a year, gratis for Autobiography and SV trim customers. Some clients visit to spec their cars, to visualise a £7990 ultra-metallic gloss paint and discuss upholstery swatches with Mercer, a passionate graduate of Coventry University’s automotive design course.
It’s beautifully done, with ’60s music and products setting the cultural scene, dues paid to the original Range Rover’s architects and fascinating artefacts such as design sketches, original parts and a replica of the original ‘Road-Rover’ clay. There’s even the fake VELAR badge, fitted to throw snooping rivals and CAR magazine off the scent, made from trimmed ROVER lettering.
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