Meat eaters are the most likely consumer for the new pizza with plant-based sausage crumbles from Little Caesars, CEO David Scrivano says.
Little Caesars will sell a pizza topped with plant-based sausage crumbles made by Impossible Foods — the first time a national pizza chain is using a vegan meat substitute.
Little Caesars CEO David Scrivano noticed a steady trend in the past few years of people looking for meat-alternatives, but he said that it's hit a "tipping point in the last year." The demand for meat alternatives has been driving rapid growth in the category, and Impossible is looking to boost its manufacturing capacity to avoid shortages.
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