Liquid I.V. CEO Mike Keech talks about what's driving the company's growth, including clinical studies, its sugar-free formula, popsicle flavor and latest rebrand.
created an unmatched level of buzz and excitement for getting hydrated. The company, which is powered by its trademarked Hydrascience formula of vitamins, electrolytes and other nutrients, has managed to remain relevant, as new entrants tap into the “sexy water” craze all the time. doors as the number one powdered hydration brand in the United States, according to the company.
Here, Liquid I.V. chief executive officer Mike Keech talks the company’s continued growth, recent viral moments, including its Popsicle Firecracker-flavor, and what is driving the hydration category. Liquid I.V. has quadrupled over the past four years to a nearly $1 billion business. What’s driving this growth?The powder format has existed for some time, albeit not a priority for any of the encumbered brands. When Liquid I.V.
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