The first CEO of Twitter, now known as X, under Elon Musk says she has operational autonomy to run the business, while Musk can focus on the company's products and long-term vision.
Linda Yaccarino said X is focused on evolving into an "everything app" that would include payment processing and video calls without the need for a phone number.The first CEO of Twitter, now known as X, under Elon Musk said she has operational autonomy to run the business, while the tech titan can focus on the company's products and long-term vision.
In an exclusive interview with CNBC on Thursday, CEO Linda Yaccarino said their respective roles are"very clear."Yaccarino, a former NBCUniversal executive,She told CNBC's Sara Eisen that X is focused on evolving into an" that would include payment processing and video calls without the need for a phone number.
Since Yaccarino’s arrival, X has made a push to win back advertisers that reports have suggested have left the platform en masse. In particular, the companythis month new"adjacency controls" that let advertisers avoid having their tweets seen near"undesired keywords and handles." "We believe free expression and platform safety are not at odds and we want to empower brands to join the conversation on their terms," Élyana Thierry, head of brand safety, wrote on X's blog.
Since Musk completed his acquisition of the social media platform last fall, just 43% of advertisers have continued to pay for space on X,
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