Linda Yaccarino, CEO Of Platform Formerly Known As Twitter, Tells X Employees They Are “Writing History” With Rebrand; Users Don’t Seem Very X-Cited

Linda Yaccarino, CEO of X, the digital platform formerly known as Twitter, told employees they are “writing history” with the stunning overhaul of the well-established brand. In an emai…

, told employees they are “writing history” with the stunning overhaul of the well-established brand.

In an email to employees obtained by Deadline , Yaccarino said Twitter “made a lasting imprint on the world” during its 17-year run. Init as X and ditching the blue bird logo, part of a move to explore new business areas like banking, payments and video, the company will “go even further to transform the global town square — and impress the world all over again,” the former NBCUniversal exec said. She went on to urge them, “Please don’t take this moment for granted.

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