Lily James travels to Canada's diamond mining region to promote natural diamonds.
with Natural Diamond Council was a once-in-a-lifetime adventure,” James said of her latest campaign. “Natural diamonds are the oldest, organic heirlooms on Earth and there are so many steps the industry takes to protect the local and Indigenous communities, environment and animals surrounding the mines. It was so incredible to witness the conservation efforts in motion.”
The campaign takes consumers along for the journey of the natural diamond alongside a discovery trip with the Emmy-nominated actress through the world’s third-largest diamond-producing region, the Northwest Territories of Canada. “Formed deep within the Earth billions of years ago, it was important that we capture natural diamonds in their natural element for our new campaign,” said David Kellie,EXCLUSIVE: Jessica McCormack Names Zoë Kravitz First Brand Ambassador Ahead of U.S.
“Canada plays an integral role within the natural diamond industry. While people tend to more commonly associate countries in southern Africa as leading natural diamond producers, Canada is also vital and it’s paramount we share the incredible conservation efforts taking place in the Northwest Territories with consumers,” Kellie said.
James, seen last year in the critically acclaimed film “Iron Claw,” was named Global Ambassador of the NDC in 2022, previously fronting the “To Treasure, Now and Forever” campaign. “I am honored as NDC’s Global Ambassador to have been able to travel to such an extraordinary place,” James said. “Seeing the landscape of the boreal forest and the natural phenomena like the aurora borealis was an experience I will never forget. I thoroughly enjoyed visiting this place to witness firsthand the positive impact of the global diamond mining industry,” she said.. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services.
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