Screensaver ads have started rolling out to LG’s smart TVs, including OLED models, and will appear across the home screen, content store, and LG channels.
LG’s smart TVs are starting to display full-screen ads before the conventional screensaver kicks in when entering idle mode. The native screensaver ads started rolling out to LG’s smart TVs earlier this month, including OLEDs like the new G4 model, and will appear across the homescreen, content store, and LG Channels.
“Now, 93 percent of viewers multitask while watching TV, engaging in activities like messaging, shopping, browsing social media, or playing games on their phones.” As noted by FlatpanelsHD, the current screensaver ads can be switched off by clicking on “Additional Settings” under the TV settings menu and disabling the “Screen Saver Promotion” toggle.
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