Mark Levin says Target has reversed course, agreed to carry latest book after backlash
His announcement prompted a social-media outcry against Target, already reeling from a conservative boycott over Pride Month merchandise such as “tuck-friendly” women’s swimsuits with room for male genitalia; LGBTQ-themed onesies for babies; and children’s books such as “Bye Bye Binary” and “I’m Not a Girl.”Comments on Twitter included “Go woke go broke @Target,” “Target is losing billions for taking a stand against millions of Republicans,” and “Even More Reason to Never shop at @Target.
“Insane!!!!” tweeted Christina Pushaw, rapid-response director for the Republican presidential campaign of Florida Gov. Ron DeSantis. Others argued that Target may be trying to steer clear of politics after its ill-fated Pride Month foray by avoiding books with incendiary titles. “I’m a fan, but understand Target’s stance,” digital-marketer Brian Ainsley Horn tweeted to Mr. Levin. “If they had a book called ‘The Republican Party Hates America’ you’d be blasting them for it. They just had an expensive lesson with the Pride stuff too. I’m sure they are wanting to stay out of politics.”Ryan Grim, Washington bureau chief for The Intercept, was snarkier: “Can’t imagine why they didn’t want this screaming at their shoppers. Really unfair man.
Target’s market capitalization has plummeted since the backlash over its Pride Month line, dropping from $74.19 billion on May 17 to $60.4 billion on Thursday, a decline of about 22%.
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