Leica's Karin Rehn-Kaufmann has been instrumental in transforming the photo company into the largest photo gallery network.
Since its inception, Leica has made an indelible impact on photography. Whether through its cameras and lenses or its Leica Galleries, the company has consistently demonstrated a passion for photography as an art form. While the Leica Gallery initiative traces its roots back to the 1970s, the company’s efforts have been reinvigorated by Karin Rehn-Kaufmann, Leica’s Art Director and Chief Representative for Leica Galleries International.
Although Rehn-Kaufmann accepts that showcasing great images shot with Leica cameras and lenses is a compelling form of marketing, she works hard to keep the gallery experience separate from the consumer side of Leica.“I always talk from a Leica family , because I really have this feeling that is really a family,” she explains. “This is unique; there is a lot of passion and love.”
As Rehn-Kaufmann alludes to, Leica needs to sell cameras and lenses. If the company isn’t moving product, it won’t survive, and it’ll be unable to provide a space for photography as an art form and storytelling medium to grow. Keeping this space alive matters, and keeping it separate from marketing matters, too.This community-building aspect of Leica predates Andreas Kaufmann and Karin Rehn-Kaufmann taking the reins, although Karin has undoubtedly grown the company’s efforts in this respect.
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