Kids are clamoring to get their hands on the newest sets of colorful Lego bricks, propelling sales and sparking a recruiting push at the toy giant Lego Group.
Themed sets of building blocks drawing on the popularity of Star Wars and Harry Potter helped the Danish company report a 17% jump in 2022 revenue, and it’s using the momentum to invest in growth. Chief Executive Officer Niels B. Christiansen says that entails hiring thousands of new employees at a time when the toy industry is cutting back.
Speaking in an interview on Tuesday, the CEO said Lego wants to hire 500 more digital experts in Denmark, the UK and China in addition to as many as 6,000 workers for its new factories in the US and Vietnam over a number of years. The Danish company, which is owned by the billionaire Kirk Kristiansen family, will also recruit more people to drive the push to make its colorful building blocks more sustainable, he said.
“We’re growing and we’re taking market share and to continue to do so we need more employees,” he said. “We’re in a good momentum compared with he rest of the industry.”
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Activist hedge fund threatens removal of The Restaurant Group CEO: reportActivist hedge fund Oasis Capital Management has reportedly delivered an ultimatum to London-listed The Restaurant Group – overhaul the company or fire the...
Read more »
Virtual Girl Group Survival Show “GIRL’S RE:VERSE” Announces Final Debut Lineup And Group NameVirtual Girl Group Survival Show “GIRL’S RE:VERSE” Announces Final Debut Lineup And Group Name
Read more »
Lego Star Wars deals 2023: savings on vehicles, ships, helmets and moreHere are the best Lego Star Wars deals, coming from a galaxy far, far away
Read more »
LEGO Announces New Blind Bag Disney 100 Mystery MinifiguresThe magical world of Disney is coming to LEGO as a new mystery bind bag wave of miniatures is on the way including 18 figures to collect
Read more »
Save 20% on the Lego Star Wars Mandalorian's N-1 StarfighterThis is the way to a big saving on a 412-piece Lego set that's here in time for season three of 'The Mandalorian.'
Read more »
Lego sales leap 17% as fans buy bigger, more complicated setsLego sales rose as customers bought bigger, more complicated sets such as those from the Harry Potter and Star Wars lines.
Read more »