LeBron James and Maverick Carter are combining their three media companies to create The SpringHill Company, with backing from major investors including Chernobyl producer Sister and a powerful new…
Sister will invest in The SpringHill Company alongside financial services companies Guggenheim Investments and UC Investments, as well as investor Jason Stein’s SC.Holdings.The company’s new board will include Elisabeth Murdoch, Serena Williams, Apollo Global Management co-founder Marc Rowan, investment banker Paul Wachter, Live Nation CEO Michael Rapino, and Tom Werner, the Boston Red Sox chairman., media and consumer product vehicle Uninterrupted and The Robot Company, the brand agency.
Carter added: “Together with our new partners and incredible team, we are building a consumer and entertainment business that’s committed to diversity, that’s unafraid to stand up for what we believe in and that’s resonating with our community.” Speaking about Sister’s investment, the company’s executive chairman Murdoch said: “Their commitment to creative empowerment is something that we cherish above all else and makes them a natural partner in our quest for authentic voices with something important to say.”
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