Le Monde's inaugural Le Goût de M Festival will feature designers Simon Porte Jacquemus, Matthieu Blazy, Marine Serre, Julien Dossena & more.
— French daily newspaper Le Monde is expanding its lifestyle vertical with the launch of its first physical event inspired by its weekend magazine M and its offshoot Le Goût de M.
The two-day festival is named after Le Goût de M, which started life as a podcast and since 2022 has a dedicated vertical on Le Monde’s homepage. A paper supplement comes out three times a year, with four distinct covers devoted to fashion, design, food and travel.
“It works because we cover these stories with the same journalistic integrity as we cover the news. Readers are starting to see Le Monde as a credible source for lifestyle topics and a guarantee of quality. Another reason it works is because people are seeking light relief, and that is something we’ve seen very clearly since COVID-19,” she said.
“Its success rests on a foundation of loyal brands, which represent 60 percent of the portfolio, and its capacity to conquer new advertisers drawn by its exclusive readership and the originality of its editorial content,” she said.
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