Deepfakes generated by artificial intelligence are having their moment this year, at least when it comes to making it look, or sound, like celebrities did something uncanny. Tom Hanks hawking a dental plan. Pope Francis wearing a stylish puffer jacket.
But what happens next year ahead of a U.S. presidential election?
“They are two of the largest platforms and voters deserve to know what guardrails are being put in place,” said U.S. Sen. Amy Klobuchar of Minnesota in an interview with The Associated Press. “We are simply asking them, ‘Can’t you do this? Why aren’t you doing this?’ It’s clearly technologically possible.”
The pressure on the social media companies comes as both lawmakers are helping to lead a charge to regulate AI-generated political ads. A House bill introduced by Clarke earlier this year would amend a federal election law to require disclaimers when election advertisements contain AI-generated images or video.
A more recent bipartisan Senate bill, co-sponsored by Klobuchar, Republican Sen. Josh Hawley of Missouri and others, would go farther in banning “materially deceptive” deepfakes relating to federal candidates, with exceptions for parody and satire. As another example, Klobuchar cited a deepfake video from earlier this year purporting to show Democratic Sen. Elizabeth Warren in a TV interview suggesting restrictions on Republicans voting.
Ari Cohn, an attorney at think-tank TechFreedom, told senators that the deepfakes that have so far appeared ahead of the 2024 election have attracted “immense scrutiny, even ridicule,” and haven't played much role in misleading voters or affecting their behavior. He questioned whether new rules were needed.
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