Latino country artists are expanding the genre while honoring their roots

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Latino country artists are expanding the genre while honoring their roots
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'We're here, man ... and we're not going anywhere,' said Angie K.

" reached the top 50 on Billboard's Hot Country Songs list last year, is among a new generation of Latino artists smashing barriers in a genre that has long been considered predominantly white, all while honoring their roots.

Laura Denisse, the lead singer of Laura Denisse y Los Brillantes, said her band's music is "authentic" in every sense of the word. Ray, meanwhile, who is signed to Nashville's BBR Music Group/Stoney Creek Records, said the representation he and others like him are bringing to the country music genre is important.

McCall said that Fender, who was born in Texas, "was and is one of the best known country singers of his generation," and added that Ronstadt, who was born in Arizona, "had a huge career way beyond country music."" didn't just hit No. 1 on the Hot Country Songs chart, it also topped the Billboard Hot 100 chart. Ronstadt's song "" -- which she sang with Dolly Parton and Emmylou Harris on their legendary "Trio" album in 1987 -- also hit No.

While the traditional route to success for singers within the country genre has and continues to be radio, streaming has changed the game.was created about two years ago at a time when he said they saw "the rise of Latin American artists in the U.S. really embrace country music." "We don't want to be a band that just is called to Nashville when it's Cinco de Mayo," she said. "We want to be a band that represents real country music, not just a cliché."

Ray also pointed to non-Latin artists putting out music that is non-traditional in terms of the country genre and being embraced for it, saying, "It's very, very strange to me how somebody can look at that and be like, 'Yeah, this is country music,' but the minute I go out there and put a little salsa beat they go, 'Yeah, this ain't country music.

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