Latinidad can be expressed in multiple ways, and these Latinx entrepreneurs are using their nail art businesses to showcase their culture.
When nail shops were closed at the start of the pandemic, Kristan Coronado turned her hobby of doing her own nails into a business. When the Los Angeles native started doing nails for some of her close family and friends, she didn’t have plans to start a business, but after posting some of her work on social media it was evident that there was a demand for creative nail artists. “One client turned into two, then turned into three, then turned into me being booked for a month out,” Coronado said.
“I did a Christmas Mexican-inspired set and I did the San Marcos blanket, the abuelita de chocolate, the poinsettias that our mom and grandma love to get every year, and some of the classic tin ornaments that you find in lots of Mexican households,” Coronado said. Xochil Cobos also turned her hobby of doing nails at home in Covina during the pandemic into a business.
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