L’Oréal’s obsession with hardware devices may pay off. At CES in Las Vegas on Tuesday, the beauty giant took the wraps off of two prototypes that it has been developing, which promise better and more precise makeup application.
might do. The effort, according to the company, is a way to “expand access to beauty expression.”
Enter Hapta. The ultra-precise computerized handheld was designed for makeup application — like steadily applying lipstick — specifically for people with limited hand and arm mobility. The tech at the heart of the prototype was developed by Verily to hold and stabilize eating utensils using magnets and articulation, with 360 degrees of rotation and 180 degrees of flexion. Just as the tool encourages independence at the table, it could inspire confidence in a beauty context.
The other makeup applicator, Brow Magic, is also targeting a specific need, but for a broader audience of consumers — people who can’t quite achieve flattering eyebrow shapes for their faces.that sounds more suited to inkjets than skin.
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