Ice cream lovers may melt over Kroger's summer solstice promotion as the grocer plans to give away 45,000 pints of its store-brand product on Thursday, June 20, 2024.
Kroger recently announced it is giving away 50 pints of its store-brand ice cream per minute to celebrate the summer solstice on Thursday, June 20, 2024. Summer solstice marks the official start of the season. It's the day with the longest period of sunlight in the Northern Hemisphere — about 15 hours in all.
That adds up to 900 minutes of sunlight — which equates to 45,000 pints of free ice cream at Kroger. "Summer means more time with family, more time by the pool and more time indulging in our favorite treats, and nothing says a perfect summer day like sunshine and Kroger brand ice cream," Juan De Paoli, vice president of Kroger brands, said in a news release. "With more sunshine to enjoy a sweet treat, we are giving away ice cream for 15 hours straight.
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